- Presentation of successful experience and outstanding achievements.
- Stimulating the spirit of honest competition and encouraging creativity and excellence.
- Encouraging the people of the region to have achievements and raise the ceiling of ambitions.
- Developing a culture of creativity and excellence.
- Enhancing the spirit of community partnership between the university and various community institutions.
- Increasing the motivation for obtaining local, regional and international awards.
- Highlighting the steps of success and excellence.
- Introducing innovators and distinguished experts and exchanging experiences.